Influencer Marketing in the Beauty Industry — H1 2026
Data from 104,262 real Instagram Reels across Indonesia’s beauty industry. Know exactly when to post, which creator tiers to book, and what formats win.
Most brands are flying blind.
Influencer budgets are under more scrutiny, audiences shift every quarter, and AI keeps changing what “good” content looks like. Without benchmarks, you’re guessing when to spend, who to book, and what actually works. This report replaces that guesswork with data.
What you get inside
- When to spend — the monthly engagement curve & Ramadan peak
- Which creator tiers beauty brands are actually booking
- Three market categories: Beauty, Personal Care, and Men’s Brand
- Instagram Reels benchmarks across 92 tracked brands
- Distribution of the organic and amplification contents
Beauty leans even harder on Nano (78.5%); Men’s Grooming is the one category that books higher — only 63.5% Nano, with 22.5% Micro.
The Ramadan peak, month by month
Monthly views and engagement rate, H1 2026
Hover or tap a month to see its numbers. Engagement peaks at 1.02% in March (Ramadan ran 17 Feb – 19 Mar 2026), nearly double the H1 norm.
Built on real data, not estimates — not just industry opinion.
Stop guessing. Start from the data.
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