Free Tool

Engagement Rate Calculator

Calculate any creator’s engagement rate and benchmark it against industry standards for Instagram, TikTok, and YouTube.

Calculate your true engagement rate and see how you compare to industry benchmarks.

Platform

Total Followers25K

Avg Likes per Post1,200

Avg Comments per Post80

5.12%ER

Excellent

microYour Tier

3%Benchmark

+2.12%vs Benchmark

Instagram Benchmarks

TierFollowersGood ER

Nano1K–10K>5%

MicroYou10K–100K>3%

Macro100K–1M>2%

Mega1M+>1%