Influencer Pricing Calculator
Estimate fair influencer rates for any platform, content type, and follower tier. Know your budget range before you start negotiating.
Influencer Pricing Calculator
Get industry-standard rate estimates for any creator, platform, and content type.
10K – 100K followers
Estimated Rate Range
Factors That Affect Your Rate
Rate Benchmarks — Instagram · Feed Post
| Tier | Followers | Low | High |
|---|---|---|---|
| Nano | 1K – 10K | $50 | $150 |
| MicroYou | 10K – 100K | $150 | $600 |
| Macro | 100K – 1M | $600 | $3K |
| Mega | 1M+ | $3K | $15K |
How Influencer Rates Are Set
Influencer rates aren't standardised — they vary by follower count, engagement rate, platform, content type, niche, audience geography, and exclusivity requirements. This calculator gives you an industry-standard baseline. Creators with above-average engagement rates or premium niches (finance, tech, luxury) often command rates 2–3× higher.
Platform Rate Differences
TikTok videos typically command rates 20–40% higher than equivalent Instagram posts due to higher organic reach potential. YouTube commands the highest rates due to production investment and longer content lifespan. Instagram Stories are the most affordable content type — typically 30–40% of a feed post rate for the same creator.
How Fair's Automated Outreach Helps
Fair's “Ask for Price” feature sends branded outreach to creators on your behalf and collects their actual rate cards — not estimates. Instead of guessing what a creator charges, Fair shows you their real pricing data so you can compare and negotiate with confidence across your entire shortlist.
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